Trade Wins Lesson #14

People buy from people. Your method makes that repeatable.

Sales are the lifeblood of your company—and they swing when you skip steps. This lesson walks Mitch's method from the booking call through the doorstep: exact customer words in the notes, the plumber calls (not the office), six feet back at the door, and listen before you present.

Lesson 14: Sales Method Approx. 37 minutes
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Process

Structure techs can rely on

  • CSR bullet pointsService charge, window, requested tech—great booking sets up the close.
  • Funny words in notes"Doohickey on the thingamabob"—repeat them on the pre-call for instant trust.
  • Plumber calls customerRelationship starts before the driveway—not with a dispatcher.
  • First impression checklistClean truck, uniform, step back, smile—before you sell anything.

What you get from Lesson 14

0:05
Welcome — sales methodWhy written steps beat winging it when performance slips.
3:00
Booking the callBullet points without sounding like robots.
8:00
Plumber pre-callGPS pad, their words, their name—know-like-trust starts here.
14:00
Doorstep first impressionSix to ten feet back, smile first, truck visible.
18:00
Ask and listenCustomers hate repeating themselves—open questions build comfort.
28:00
Sewer auger storyUpdates, camera on request, ethical use of the messy moment.
Accountability

Why owners write it down

  • 200 reviews soloMitch's streak came from process—not owner charm.
  • Find skipped stepsWhen numbers drop, compare behavior to the written method.
  • Employees want boundariesA clear path is easier than guessing what the owner wants.
  • Leads to optionsLesson 15 closes using good/better/best.