Trade Wins Lesson #12

Customers do not call from one ad. They fall through a funnel.

Grab attention, stay engaged, stay on their radar, then be the call when the toilet overflows. This lesson maps Mitch's funnel—from Facebook groups at three techs to TV spots at scale—and why the bottom must work before the top gets bigger.

Lesson 12: Sales Funnels Approx. 29 minutes
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Framework

Four stages that actually fit trades

  • AwarenessAds, shared posts, TikTok, TV—eyeballs first.
  • InteractionReply, thank referrers, stay human on social— or the funnel stalls.
  • InterestYou live in the back of their mind until they need a plumber.
  • SaleThe funnel spits out a lead when urgency hits—not when you boost a post.

What you get from Lesson 12

0:09
Welcome — sales funnelsNot transactional— a system over time.
7:15
Awareness, interaction, interest, saleDave's four-step mental model.
10:30
Build bottom-upWord of mouth and reviews before big ad spend.
14:00
Facebook groups as topHow Mitch stayed busy with zero marketing early on.
16:30
Widen the top as you growTV spots and media when social maxes out.
20:24
Google is non-negotiableNo listing = red flag; bad reviews waste ad dollars.
Diagnostics

Why members rethink marketing after this

  • Self-evaluationReach without interaction means wrong audience or dead social.
  • Ideal customer shapeLesson 10 defines who the funnel should attract.
  • Jorge examplePosting without engaging does not move the needle.
  • ClickFunnels vs localDigital product funnels differ from in-home service funnels.