Trade Wins Lesson #7

Make Google work like your best salesperson.

Reviews and your Google Business Profile are how homeowners choose trades companies today. This lesson covers getting five-star reviews consistently, handling bad ones the right way, and staying visible in local search.

Lesson 7: Google Reviews Approx. 43 minutes

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Google is king Most homeowners search Google before they call anyone.
Social proof sells Star count and recent reviews beat any flyer on a door.
Bad reviews happen How you respond publicly matters more than the star rating alone.
Systems beat luck A repeatable ask process beats hoping customers remember.

What you get from Lesson 7

0:01

Welcome — Google reviews Why Google matters for trades businesses.

0:39

Google Business Profile Keep your listing fresh, accurate, and active.

9:29

Earn five-star reviews When and how to ask — without being awkward.

12:31

Review links & invoices Make leaving a review easy at the moment of happiness.

18:27

Handling bad reviews Upset customers, public replies, and protecting your reputation.

31:14

Prevent poor reviews Fix problems before they become one-star stories.

Immediate ROI More reviews often means more calls — fast.
Crisis playbook Know exactly how to reply when someone goes public angry.
Invoice integration Small process changes that stack reviews weekly.
Long-term SEO Reviews feed visibility for years — not just this month.

Ready to own your Google reputation?

Lesson 7 protects and grows your online reputation. Membership includes CRM, sales systems, follow-up, and the full Trade Wins library.

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