Trade Wins Lesson #7

Make Google work like your best salesperson.

Reviews and your Google Business Profile are how homeowners choose trades companies today. This lesson covers getting five-star reviews consistently, handling bad ones the right way, and staying visible in local search.

Lesson 7: Google Reviews Approx. 43 minutes
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Local visibility

Why Google reviews drive revenue

  • Google is king Most homeowners search Google before they call anyone.
  • Social proof sells Star count and recent reviews beat any flyer on a door.
  • Bad reviews happen How you respond publicly matters more than the star rating alone.
  • Systems beat luck A repeatable ask process beats hoping customers remember.

What you get from Lesson 7

0:01
Welcome — Google reviews Why Google matters for trades businesses.
0:39
Google Business Profile Keep your listing fresh, accurate, and active.
9:29
Earn five-star reviews When and how to ask — without being awkward.
12:31
Review links & invoices Make leaving a review easy at the moment of happiness.
18:27
Handling bad reviews Upset customers, public replies, and protecting your reputation.
31:14
Prevent poor reviews Fix problems before they become one-star stories.
Reputation

Why members prioritize this lesson

  • Immediate ROI More reviews often means more calls — fast.
  • Crisis playbook Know exactly how to reply when someone goes public angry.
  • Invoice integration Small process changes that stack reviews weekly.
  • Long-term SEO Reviews feed visibility for years — not just this month.