Trade Wins Lesson #11

Free advertising that makes you the authority—not the ad guy.

When local media features you, homeowners assume you are the professional choice. This lesson covers passive outreach, Help a Reporter Out, community ribbon cuttings, and building a media page that works while you are still in the truck.

Lesson 11: Become Media Friendly Approx. 17 minutes
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Authority

Why media beats another boosted post

  • Third-party trustIf the news trusted you, future customers assume they should too.
  • Know, like, trust—fastOne story can do what months of posting cannot.
  • Local scalesSuburb papers and community events beat cold-calling Chicago from Kansas.
  • Still in the field?Plant seeds now; add a media page when you are ready to scale.

What you get from Lesson 11

0:06
Welcome — media friendlyScary for some—free and powerful for all.
1:04
Local media authorityWhy being featured changes how your market sees you.
2:40
Help a Reporter Out (HARO)Four emails a day—reply when 2% actually fits your story.
4:20
Community eventsRibbon cuttings, libraries, grain-valley newspapers—rub elbows early.
9:38
Media page on your siteLogos, articles, downloadable photos—invite reporters in.
16:57
Always say yesMitch's regret turning down a Family First news story.
Implementation

Why members act on this lesson

  • Zero ad spendStories and referrals compound—one customer becomes sixty.
  • EV fleet exampleMitch landed publications by answering HARO on electric vehicles.
  • Social counts tooCollaborate with trades influencers—not just formal press.
  • CompartmentalizeDo what you can now; stack the rest on your future list.

Ready to be the name locals recognize?

Lesson 11 widens the top of your sales funnel. Membership includes media strategy, social lessons, and help when you are ready for a media page.

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