Trade Wins Lesson #10

Stop taking every call. Start choosing who you serve best.

Your ideal customer shapes your pricing, your marketing, your sales process, and even who you ask friends not to refer. This lesson helps you get intentional about who fits—and who does not—before bad jobs poison your reviews.

Lesson 10: Ideal Customer Approx. 25 minutes
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Strategy

Why ideal customer work comes before funnels

  • Not a personality quizYou already know your trade—this lesson makes you articulate who buys the way you want to sell.
  • Niche by designHouse flippers, high-end remodels, water-heater kings—each model works when you build around it.
  • Values attract valuesCustomers who share your core values are easier to make happy—and easier to refer you.
  • Control who callsWhen you serve the wrong person, Google reviews and morale both pay the price.

What you get from Lesson 10

0:08
Welcome — ideal customerHow they buy, how often they buy, and what experience they expect.
4:02
Professionalism as a nicheDave's path—value and presentation over volume.
8:34
Water heater king exampleHigh volume, low price—built intentionally for landlords and flippers.
14:59
Core values alignmentGreat values attract great customers—and the opposite is true too.
16:45
When to fire a customerGracefully part ways when you cannot make them happy.
23:23
Ask friends not to refer cheapMitch's Facebook post—extreme but effective.
Outcomes

Why members prioritize this lesson

  • Easier marketingAds and networking land better when you know exactly who you are talking to.
  • Better reviewsHappy-fit customers refer and review—misfits become one-stars.
  • Pricing confidenceMid-to-upper pricing makes sense when your process vets for value, not cheap.
  • Four-day homeworkWrite your avatar, what you do today that helps, and what to stop.

Ready to put yourself in front of the right homeowners?

Lesson 10 sets up sales funnels, qualifying, and your sales method later in the course. Membership includes the full library plus community and Zoom support.

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