Trade Wins Lesson #2

Turn your personal social media into free advertising.

Most trades owners waste time on business pages and boring posts. This lesson shows you how to use your personal profile, post with intention, and work with the algorithm so customers find you without paying for reach.

Lesson 2: Social Media Basics Approx. 33 minutes
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Marketing foundation

Why social media comes before the advanced stuff

  • Free reach is still available For young trades businesses, social media is the most cost-effective way to stay in front of customers.
  • People buy from you Your personal page builds trust faster than coupon posts on a business page ever will.
  • Stop doing it the wrong way Random trade trivia and “look at this bad install” posts do not convert homeowners.
  • Learn how the platform actually works Understand the algorithm so your effort turns into reach — not posts nobody sees.

What you get from Lesson 2

0:00
Why social media matters The free lead source most trades owners underuse — and misuse.
1:57
Personal page vs business page Why Facebook throttles business posts and where your real reach comes from.
5:14
Post daily on your personal profile Public account, consistent posts, and authentic content that still performs.
13:56
How the algorithm works Test audiences, engagement weight, comments, shares, and restarting reach.
25:11
The E3 method Experience, Emotion, Extract the lesson — a framework for posts that connect.
31:06
Apply it this week Focus on your personal page, clean up old posts, and restart a Memories post.
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Why trades owners rewatch this lesson

  • It fixes bad habits fast Most owners realize they have been posting the wrong content to the wrong page.
  • It explains the algorithm plainly No guru fluff — just how likes, comments, and shares expand your audience.
  • You get a posting framework The E3 method gives you a repeatable way to write posts that feel real.
  • Homework you can do today Reply to old comments, audit your timeline, and prove the algorithm responds.

Ready to get in front of more customers?

Lesson 2 is where marketing gets practical. Membership unlocks this lesson plus the full Trade Wins library — reels, Facebook groups, branding, CRM, sales systems, and more.

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